Friday, 17 October 2014

Date With The Wardrobe



              Online shopping has molded itself into our every day lifestyle mainly because wear find it convenient and easy to bargain shop from the comfort of our own home or office. After a while that satisfying shopping experience that we all enjoy loses it's purpose as the clothing, shoes and accessories that we’re clicking though on various online websites merge together on the screen in front of us become less appealing.
 

What if there was a possibility to have a personal shopper at hand? One that we could just activate and communicate right from our finger tips, which is programmed to listen to our fashion dilemmas and clothing queries.

Mallzee App

               Mallzee connects the buyer into a new world of online shopping and makes the date with the wardrobe experience a lot more fun and worth while, as it not only educates you on the latest trends but enables you to discover completely new looks which match your personality and body shape. This piece of software takes online shopping to a new level as the fashion trend filled program has hand selected  some of the best high street and online brands , which could help you totally transform your wardrobe this Autumn and Winter season.  Within seconds of creating a profile on this app . A mini capsule wardrobe will appear before your eyes and it allow you to have the power in your hands , as the app will  let you decide which items you like or dislike from the options which have been displayed on your screen.

The app first all requests an email address s you're able to log into the app on your accord. As soon as you're logged on, the app will load onto your screen from there you're able create your style feed group . ( This is where all your wardrobe must haves will be stored).


Like a real life personal shopper it will then ask you what item you're ideally looking for  and your colour preference.

 Following that it will allow you to select the brands of your choice and what budget you're looking for.

 
 
Outfits suggested by Mallzee.

All - Forever 21.

        Following the American street style inspiration , Mallzee suggested some alternative items which would help create a rock chic inspired outfit.  This particular outfit is ideal if the Boho trend caught your attention over the summer period , as the return of the floral kimono and ripped acid wash jeans gives the charcol tones within the outfit a feminine grunge twist. The app then suggested layering the outfit with a tope pastel grey over sized cardigan ,  a black fedora hat and a mixture of geometric silver jewellery, as this will give the cut out denim outfit a bohemian laid back touch.


All - Forever 21.

            The next outfit is inspired by the preppy trend  which has sprouted back into this  A/W season with a refreshing new look. The college girl inspired garments are filled with cool and neutral tone floral prints, which aim to revitalize your wardrobe during the colder months. Mallzee suggested this cut out waist floral shirt dress and chunky over sized black cardigan , as the boho and tailored pieces gave a feminine twist to the masculine choice of accessories such as the biker boots and bowler hat. Whilst the monochrome striped scarf adds a chic touch to the juxtaposed look.




Hat, T-shirt & Scarf - Urban Outfitters & Bag-Forever 21.






  








             This casual autumnal look is ideal for you if you're looking for an outfit, which prepares you for those unexpected chilly afternoons and evenings.  A quirky themed t-shirt gives an essence of your personality to an outfit and shows you're not affraid to embrace your inner geek chick.  Accessory wise the outfit is layered with essential A/W knitwear such a bright blue beanie and tartan scarf,  vibrant hat gives a pop of colour whilst the mossy monochrome tartan scarf gives an extra print to the outfit.  As this is an on the go look , the leather and leopard print shoulder bag , gives a rock twist to the causal comic con inspired outfit as the neutral tones from bag colour coordinated with the warm tones in the galactic t-shirt. 


Dress- ASOS & Scarf- Forever 21.

            Finally this last look is ideal if you're looking a fun and flirty outfit for a date night. This monochrome and daisy print smock dress is filled with a mixture of trends such as floral , monochrome and gingham . The melange of prints makes this dress in particular very versatile and a great start out piece if you're looking for dresses to help rejuvenate your wardrobe.
             Layering up the outfit is straight forward as you simply follow the colour coordination given in the dress , for this particular outfit I would suggest going for a black and white scarf as it would add a winter chic touch to the daisy dress. For a slightly chilly evening , wear a leather jacket or thick blazer as it will add an edgy touch to the floral outfit. Accessory keep it minimal and wear  a waist belt,  as it would help shape the dress to your body shape as it will define your waist. Finish  of the outfit by wearing the leather and leather bag , which Mallzee suggested in my day time 'laid back' themed outfit as the leopard print colour coordinates with the yellow shade in the daisy design and gives a wild twist to the floral look.


             All these items that you've liked are stored into your own fashion bucket list as the ‘Saved’ option on Mallzee allows you to retrace those items you’ve liked just at a tap of a button on your smart phone or tablet.  As well you’re able to create more than one style feed group, which is perfect if you want to avoid the hectic seasonal shop during the Christmas period, as you’re able to track down gifts just from the palm of your hand.  Not only does its easy step by step system direct you towards finding some incredible budget friendly pieces and styling tips it also gives you the opportunity to find gifts for friends and loved ones.  






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